Audemars Piguet (AP) is one of the most prestigious luxury watch brands in the world. Renowned for its craftsmanship, innovative designs, and exceptional quality, AP has been a symbol of sophistication and success for over a century. Whether you are a watch enthusiast, investor, or collector, this guide will provide a deep dive into everything you need to know about AP watches.
Table of Contents
- Introduction to Audemars Piguet
- History and Legacy of AP Watches
- Craftsmanship and Innovation
- Popular AP Watch Collections
- AP Watch Prices and Investment Value
- Why Are AP Watches So Expensive?
- How to Spot a Fake AP Watch
- Buying Guide: Where to Purchase an AP Watch
- AP Watches vs. Rolex: Which is Better?
- Conclusion
Introduction to Audemars Piguet
Audemars Piguet is a Swiss luxury watch manufacturer founded in 1875 by Jules Louis Audemars and Edward Auguste Piguet. The brand is known for its high-end mechanical watches and pioneering innovations, such as the first luxury sports watch, the Royal Oak.
History and Legacy of AP Watches

Audemars Piguet has been a pioneer in the watchmaking industry for over 140 years. Some key milestones include:
- 1875 – Company founded in Le Brassus, Switzerland.
- 1892 – Produced the world’s first minute-repeating wristwatch.
- 1934 – Developed the first skeleton watch.
- 1972 – Launched the iconic Royal Oak collection.
- 1993 – Introduced the Royal Oak Offshore, a bold sports watch variation.
The legacy of AP watches continues to grow, with collectors and celebrities alike admiring their craftsmanship and exclusivity.
Craftsmanship and Innovation
AP watches are known for their meticulous craftsmanship and attention to detail. Each watch undergoes extensive hand-finishing, making every piece unique. Key features of AP craftsmanship include:
- Hand-Finished Movements – Each AP watch has a hand-decorated movement with intricate engravings and finishing.
- Precision Engineering – AP watches feature some of the most advanced mechanical movements in horology.
- Innovative Designs – From octagonal bezels to open-worked dials, AP constantly pushes design boundaries.
Popular AP Watch Collections
Audemars Piguet offers a range of watches catering to different tastes and preferences. Here are the most famous collections:
1. Royal Oak
Feature | Details |
---|---|
Year Introduced | 1972 |
Material | Stainless steel, gold, titanium |
Iconic Feature | Octagonal bezel with exposed screws |
Price Range | $25,000 – $1,000,000+ |
The Royal Oak is the most recognized AP watch, featuring a sporty yet elegant design.
2. Royal Oak Offshore
Feature | Details |
Year Introduced | 1993 |
Material | Stainless steel, ceramic, gold |
Iconic Feature | Larger and bolder design than Royal Oak |
Price Range | $30,000 – $500,000+ |
Designed for a more rugged look, the Offshore collection is favored by athletes and celebrities.
3. Royal Oak Concept
Feature | Details |
Year Introduced | 2002 |
Material | Titanium, ceramic |
Iconic Feature | Experimental designs and high-tech materials |
Price Range | $200,000 – $1,500,000+ |
Audemars Piguet’s Concept line features futuristic, avant-garde designs and complex mechanisms.
4. Code 11.59

Feature | Details |
Year Introduced | 2019 |
Material | Gold, ceramic |
Iconic Feature | Modern aesthetic with curved sapphire crystal |
Price Range | $30,000 – $250,000+ |
The Code 11.59 collection is a contemporary take on luxury watchmaking with a refined and elegant design.
AP Watch Prices and Investment Value
Audemars Piguet watches are among the most valuable luxury timepieces. Their price depends on several factors, including rarity, condition, and demand. Here is a general price breakdown:
Model | Entry-Level Price | High-End Price |
Royal Oak | $25,000 | $1,000,000+ |
Royal Oak Offshore | $30,000 | $500,000+ |
Royal Oak Concept | $200,000 | $1,500,000+ |
Code 11.59 | $30,000 | $250,000+ |
AP watches hold their value exceptionally well, with some models even appreciating over time, making them an excellent investment.
Why Are AP Watches So Expensive?
Several factors contribute to the high price of AP watches:
- Exquisite craftsmanship – Each watch is meticulously handmade.
- Limited production – AP produces only around 40,000 watches per year.
- Innovative designs – The brand consistently pushes the boundaries of watchmaking.
- Heritage and exclusivity – AP is a prestigious brand with a long history of excellence.
How to Spot a Fake AP Watch
Due to their popularity, counterfeit AP watches are common. Here are some tips to spot a fake:
- Check the weight – Authentic AP watches are made from high-quality materials and feel heavy.
- Inspect the movement – AP watches use complex mechanical movements, not quartz.
- Look at the details – Fake AP watches often have poor engravings, misaligned screws, or incorrect fonts.
- Verify the serial number – Every AP watch has a unique serial number that can be checked with the brand.
Buying Guide: Where to Purchase an AP Watch
If you’re looking to buy an Audemars Piguet watch, consider the following sources:
- Authorized Dealers – Best for warranty and authenticity.
- AP Boutiques – Directly from the brand.
- Reputable Watch Retailers – Ensure they provide certification and authenticity checks.
- Auction Houses – Ideal for rare and vintage AP models.
- Online Marketplaces – Use only trusted platforms with buyer protection.
AP Watches vs. Rolex: Which is Better?
Both AP and Rolex are luxury watch brands, but they cater to different audiences:
Feature | AP Watches | Rolex |
Exclusivity | More exclusive | More mass-produced |
Craftsmanship | Hand-finished | Precision manufacturing |
Investment Value | Higher risk, higher reward | Steady appreciation |
Brand Recognition | Niche luxury | Global mainstream |
If you prefer exclusivity and avant-garde designs, AP is the better choice. If you want reliability and global recognition, Rolex may be more suitable.
Conclusion
Audemars Piguet is a benchmark of luxury and craftsmanship. Whether you’re looking for an investment piece or a statement watch, AP offers some of the finest timepieces in the world. Investing in an AP watch is not just about owning a timepiece—it’s about owning a piece of horological history.
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